At EatSmart.website (“we,” “us,” or “our”), we are committed to protecting your privacy and ensuring transparency regarding how we collect, use, and share your personal information. This Privacy Policy outlines our practices concerning the data we collect through eatsmart.website (the “Website”), including when you visit our site, interact with our content, or engage with advertisements served by our partners, such as Mediavine. By accessing or using the Website, you agree to the terms of this Privacy Policy. If you do not agree, please refrain from using the Website.
This Privacy Policy complies with applicable data protection laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant regulations. It also aligns with the requirements of Mediavine, our advertising partner, to ensure a seamless and privacy-conscious experience for our users.
1. Who We Are
EatSmart.website is a platform dedicated to providing information, resources, and tools related to healthy eating, nutrition, and smart lifestyle choices. Our mission is to empower individuals to make informed decisions about their diet and well-being. We are operated by [Your Company Name], located at [Your Address, City, State, ZIP, Country]. For inquiries regarding this Privacy Policy or our data practices, please contact us at [Your Email Address] or [Your Phone Number].
2. Information We Collect
We collect various types of information to operate the Website, improve your experience, and deliver personalized content and advertising. The information we collect falls into two main categories: information you provide directly and information collected automatically.
2.1 Information You Provide to Us
We may collect personal information you voluntarily provide when interacting with the Website, including but not limited to:
- Contact Information: Your name, email address, or phone number when you subscribe to our newsletter, contact us via a form, or leave a comment.
- Account Information: If you create an account (if applicable), we may collect your username, password, and other registration details.
- User-Generated Content: Comments, reviews, or other submissions you post on the Website.
- Survey or Feedback Data: Information you share when participating in surveys, contests, or feedback forms.
2.2 Information Collected Automatically
When you visit the Website, we and our third-party partners (such as Mediavine) may automatically collect certain data using cookies, web beacons, pixels, tags, and similar technologies. This information may include:
- Device Information: Your IP address, browser type, operating system, device type (e.g., mobile or desktop), and unique device identifiers.
- Usage Data: Pages you visit, time spent on the Website, links clicked, referral sources, and browsing patterns.
- Geolocation Data: Approximate location based on your IP address or, with your consent, precise location if enabled on your device.
- Advertising Data: Information about your interactions with ads, such as impressions, clicks, and preferences inferred from your behavior.
2.3 Information from Third Parties
We may receive information about you from third-party sources, such as:
- Analytics Providers: Data from tools like Google Analytics to understand Website usage.
- Advertising Partners: Mediavine and its partners may provide aggregated or pseudonymized data to optimize ad targeting.
- Social Media Platforms: If you interact with us via social media (e.g., liking a post or sharing content), we may collect publicly available information from those platforms.
3. How We Use Your Information
We use the information we collect for the following purposes:
3.1 To Provide and Improve the Website
- Deliver content, features, and services tailored to your interests.
- Process and respond to your inquiries or submissions.
- Enhance the functionality and user experience of the Website through analytics and performance monitoring.
3.2 To Personalize Your Experience
- Customize content and recommendations based on your preferences and behavior.
- Send you newsletters, updates, or promotional offers (with your consent, where required).
3.3 For Advertising Purposes
- Serve relevant advertisements through Mediavine and its partners.
- Measure the effectiveness of ads and optimize their delivery.
3.4 For Legal and Security Purposes
- Comply with applicable laws, regulations, or legal requests.
- Protect the security and integrity of the Website, including detecting and preventing fraud or abuse.
4. Cookies and Tracking Technologies
4.1 What Are Cookies?
Cookies are small text files stored on your device by a website to remember information about your visit. We use both first-party cookies (set by us) and third-party cookies (set by our partners, such as Mediavine) to enhance your experience.
4.2 Types of Cookies We Use
- Essential Cookies: Necessary for the Website to function properly (e.g., navigation and access to secure areas).
- Analytics Cookies: Help us understand how visitors use the Website (e.g., Google Analytics).
- Advertising Cookies: Enable Mediavine and its partners to deliver interest-based ads and track ad performance.
- Functional Cookies: Remember your preferences (e.g., language settings).
4.3 Managing Cookies
You can control cookies through your browser settings or by opting out via our cookie consent tool (if applicable). Note that disabling cookies may limit certain features of the Website.
5. Mediavine Programmatic Advertising
The Website works with Mediavine to manage third-party interest-based advertising. Mediavine serves content and advertisements when you visit the Website, which may use first- and third-party cookies, as described above. These technologies help Mediavine and its partners:
- Monitor your interaction with advertising content.
- Target and optimize ads based on your interests and behavior.
- Link data collected from the Website to other information they independently collect.
5.1 Mediavine Partners
Mediavine shares data with its partners, who may use it to deliver targeted ads across your online experience (e.g., devices, browsers, and apps). This data includes usage data, cookie information, device details, geolocation, and referral sources. Mediavine Partners may also create unique IDs to segment audiences for advertising purposes.
For more information about Mediavine Partners, their data practices, and privacy policies, please visit https://www.mediavine.com/ad-partners/.
5.2 Opting Out of Interest-Based Ads
You can opt out of interest-based advertising by visiting:
- Network Advertising Initiative (NAI)
- Digital Advertising Alliance (DAA)
- European Interactive Digital Advertising Alliance (EDAA) (for EU residents)
6. Sharing Your Information
We do not sell your personal information to third parties. However, we may share your data in the following circumstances:
6.1 With Service Providers
We engage trusted third-party vendors to perform services on our behalf, such as:
- Hosting and maintaining the Website.
- Analyzing usage data (e.g., Google Analytics).
- Sending emails or newsletters.
These providers are contractually obligated to protect your data and use it only for the purposes we specify.
6.2 With Advertising Partners
As noted, Mediavine and its partners receive data to serve ads. This may include pseudonymized or aggregated information about your browsing activity.
6.3 For Legal Reasons
We may disclose your information if required by law, such as in response to a subpoena, court order, or regulatory request, or to protect our rights, property, or safety.
6.4 Business Transfers
If EatSmart.website is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and your options.
7. Your Rights and Choices
Depending on your location, you may have specific rights regarding your personal data:
7.1 GDPR Rights (EU Residents)
Under the GDPR, you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data (“right to be forgotten”).
- Restrict or object to processing.
- Data portability.
- Withdraw consent at any time (where processing is based on consent).
To exercise these rights, contact us at [Your Email Address].
7.2 CCPA Rights (California Residents)
Under the CCPA, you have the right to:
- Know what personal information we collect, use, or disclose about you.
- Request deletion of your personal information.
- Opt out of the sale of your personal information (note: we do not sell your data).
- Non-discrimination for exercising your rights.
Submit a request via [Your Email Address]. We will verify your identity before processing.
7.3 General Choices
- Email Communications: Unsubscribe from newsletters using the link in any email.
- Cookies: Adjust your browser settings or use our consent tool.
- Do Not Track: We currently do not respond to Do Not Track signals, as there is no universal standard for interpreting them.
8. Data Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. These measures include encryption, secure servers, and access controls. However, no system is 100% secure, and we cannot guarantee absolute protection. If you suspect a security breach, please contact us immediately at [Your Email Address].
9. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes. For example:
- Usage data may be kept for analytics purposes for up to 26 months.
- Contact information is retained until you unsubscribe or request deletion.
Once data is no longer needed, we securely delete or anonymize it.
10. International Data Transfers
EatSmart.website is operated from [Your Country], and your data may be processed in the United States or other jurisdictions where our service providers (e.g., Mediavine) are located. We ensure that international transfers comply with applicable laws, such as using Standard Contractual Clauses for GDPR compliance.
11. Third-Party Links and Embedded Content
The Website may contain links to third-party sites or embedded content (e.g., YouTube videos, social media widgets). These third parties have their own privacy policies, and we are not responsible for their practices. We encourage you to review their policies before interacting with them.
12. Children’s Privacy
EatSmart.website is not intended for individuals under 13 years of age (or 16 in the EU, where applicable). We do not knowingly collect personal information from children. If we learn that we have collected such data, we will delete it promptly. Contact us at [Your Email Address] if you believe we have inadvertently collected a child’s information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or partnerships. The updated policy will be posted on this page with a revised “Last Updated” date. For significant changes, we may notify you via email or a Website notice. Please review this policy periodically.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us:
- Email: [Your Email Address]
- Phone: [Your Phone Number]
- Address: [Your Address, City, State, ZIP, Country]
We aim to respond to all inquiries within 30 days.
15. Additional Information for Mediavine Compliance
As part of our partnership with Mediavine, we emphasize transparency in how advertising data is handled. Mediavine’s use of cookies, tags, and other technologies ensures that ads are relevant to you while respecting your privacy preferences. For detailed insights into Mediavine’s practices, including how they process data and work with partners, visit https://www.mediavine.com/privacy-policy/.
This Privacy Policy is designed to provide clarity and assurance to our users while meeting the professional standards required for growth through Mediavine. Thank you for trusting EatSmart.website with your information.
